A few years ago, if someone brought up plant-based meat, they would get a weird stare and a chuckle. What sounded good about meat made out of … plants? But a lot has changed since then. Now, the market for plant-based meat is only continuing to grow in popularity, with projections for the market to be worth $85 billion by 2030. With many major industries adopting plant-based options to their menus, it is showing the world’s gradual recognition of the dangers of climate change.
To get a better idea of where the plant-based meat industry is going, we chatted with Lone Thomsen, the Chief Marketing Officer at The Meatless Farm Company, a UK-based startup that looks to reduce meat consumption and offer customers a tasty, more environmentally-friendly alternative to their diets.
What’s Driving The Surge Of Plant-Based Meat?
A Deloitte study found that consumers’ rising desire for plant-based meat actually isn’t from vegetarians or vegans alone. Rather, it is “flexitarians” who are largely driving the market.
Flexitarians still eat meat but want to reduce their daily consumption for health or sustainability reasons. As reported by Barclay’s, roughly one-third of Americans, or 100 million people, follow a flexitarian diet. And that number is only continuing to rise.
Plant-based meat isn’t just a fad, Thomsen says. And the growing number of flexitarians proves this is true.
“Consumers have become more conscious about what they eat and how that impacts their bodies and health as well as the environmental footprint,” Thomsen said in an e-mail. “It’s [plant-based meat alternatives] good for you and it’s good for the planet.”
The key to success for the emerging plant-based meat market? Options. A huge influx of popular franchises, such as Burger King, Red Robin, and White Castle, have adopted meatless options to their menus.
Now, The Meatless Farm Company, Impossible Foods, Beyond Meat, and others are hoping to make this dietary switch even more convenient for consumers.
How Did The Meatless Farm Company Come To Be?
Founder Morten Toft Bech started the company in 2016 when his family struggled to prepare meals that were both nutritious and tasty but also didn’t hurt the planet.
Two years later, The Meatless Farm Company engineered a recipe for meatless burger patties, mince, and sausages. A mix of herbs and spices, rice, beetroot, carrots, and pea and soy protein sources make up their products. All ingredients are sustainably sourced.
“By offering a product that cooks, tastes, and looks like meat, we are offering consumers an easy solution to change their behavior and reduce their red meat consumption whilst still being able to enjoy their favourite recipes and getting the right nutritional levels,” Thomsen said.
The Meatless Farm Company launched exclusively with Whole Foods last summer and has plans for further expansion in 2020. The company has also just recently kicked off its partnership with the Italian restaurant Pomodoro Rosso in New York.
Through these collaborations, the company hopes to show consumers how versatile their products are and how they can be easily integrated into traditional cuisines.
What Is The Impact Of Going Meatless?
Recently, there has been a huge push for more people to adhere to “Meatless Mondays.” This flexitarian concept encourages people to go meatless for just one day of the week.
Reducing daily meat consumption has proven to an extremely healthy dietary switch. Just some of its positive implications include decreasing the risk of heart disease, cancer, and diabetes. Not to mention, going meatless is also extremely beneficial to the environment.
On the Meatless Mondays website, there are three main reasons to limit consumption for the environment. For one, it helps decrease water usage. In comparison to the 39 gallons of water it takes to produce a pound of vegetables, just one pound of meat requires 1,700 gallons of water.
Two, a reduction in daily meat intake also helps reduce greenhouse gas emissions. Three, it also helps lower fossil fuel dependency. If grain used to feed livestock was instead used to feed people, it’d be enough to feed 840 million people.
Earlier this year, The Meatless Farm Company debuted its “Meatless Consumption Target” campaign. Their goal was to encourage UK households to switch to one plant-based meal per week.
In a study performed alongside environmental scientist Dr. Joseph Poore, researchers found if every UK household were to swap out meat for one meal a week, greenhouse gas emissions in the UK would be cut by 8.4% (or 50 million tons). That’s the same as removing 16 million cars from the road.
Looking Ahead At The Future Of Plant-Based Meat
Anyone can go out to a fast-food restaurant and try a meatless burger out of curiosity. However, companies like The Meatless Farm Company want to make sure plant-based meat can be served at home too.
One of the biggest concerns with adopting a more flexitarian diet is that of convenience. Sure, it is easy to point fingers at those not following the perfectly sustainable diet. However, until recently, access to these options was fairly limited.
Typically, the typical consumer focuses on two things: accessibility and affordability. As companies continue to come up with more plant-based meat options, we should expect more consumers to change up their diet — even if it’s just for one day out of the week.
This Restaurant Giant Is Making An Ambitious Commitment To Sustainable Packaging
With 12 Taco Party Packs and refreshing Baja Blasts, there is no question as to how Taco Bell attracts over 40 million customers each week in the United States. Unfortunately, each of these orders presents a more pressing issue: sustainable packaging.
Each year, only 29% of all fast-food containers and packaging are recovered. The rest accumulates in landfills, unable to serve another purpose in their lifetime. Fortunately, Taco Bell wants to address the issue of sustainable packaging.
Kicking 2020 off with a bang, the fast-food giant recently released a plan promising a sustainable mindset. Here’s what its plan is all about.
Sustainable Packaging: Recyclable, Compostable, and Reusable Products Only
Last week, Taco Bell announced its goal to make all consumer-facing packaging recyclable, compostable, or reusable by 2025 world wide.
With 7,000 stores open across the globe, the company sits as one of the largest fast-food corporations in the world. However, with this comes great environmental responsibility. Fortunately, Mark King, Taco Bell’s CEO, is already preparing for the company’s future.
In his own words, “As Taco Bell expands its footprint, our responsibility to drive positive impact increases.”
King adds, “Our business growth in the last decade has positioned us to create change for good and implement creative solutions for our planet, our people and our food. We’re excited to shake things up and make 2020 even more about what matters most: our purpose”.
Fast-Food Giant Eliminates Chemicals and Adds In-Store Recycling Opportunities
In order to achieve its goal for sustainable packaging, Taco Bell is altering many of its products.
Moving forward, several things such as fountain drink cups to paper bags will no longer have PFAS, Phthalates, and BPA. Despite being found in many food packaging, there is an unsettling link between these chemicals and multiple negative health effects.
For example, research suggests that BPA, or bisphenol A, may cause cancer and affect brain development in the womb.
By doing so, the brand strives to increase its products’ ability to be recycled, compostable, or reusable. Taco Bell did not release any information on what materials they will be using in its future packaging.
In addition to this, Taco Bell will also be offering sustainable in-store options in the near future. As of right now, these changes include implementing recycling and/or composting bins into all restaurants (where infrastructure permits).
However, there is a possibility that the restaurant will soon be supplying reusable food baskets for dine-in meals.
Taco Bell’s Previous Actions On Sustainable Packaging
In 2019, Taco Bell banned plastic straws from all of its locations in Romania and Moldova. Unfortunately, the company does not have any official commitments on bans involving plastic bags or foam containers.
Reducing Its Carbon Footprint
There is no doubt that Taco Bell is ringing in the new year with ambitious goals. However, this is not the first time that it has tried to implement sustainable goals.
In 2019, the fast-food giant publicized 7 of its prioritized goals. Surprisingly, almost half of them can be attributed to reducing its carbon footprint.
For example, Taco Bell vowed to work to ensure that all its beef is sustainable, as well as to improve recycling efforts and include menu diversity for those leaning towards a plant-based diet.
Although already having successfully launched new favorites like the Black Bean Crunchwrap, it seems like Taco Bell hopes to continue this momentum.
As another one of its 2020 goals, the company is currently striving to be the number one QSR for vegetarians.
Needless to say, environmental activists, vegetarians, and flexitarians around the globe are all happy for these announcements.
It’s Time For All Fast-Food Brands To Use Sustainable Packaging
With its efforts, Taco Bell is one of many fast-food restaurants to begin adopting a greener mindset. Working with similar ideas, McDonald’s, Starbucks, and Subway have already made sustainable commitments. However, there is still room for improvement in this industry.
Although there are many options for companies to reduce their environmental footprint, there are a few ideas that should be implemented as soon as possible:
- Reduce packaging or use of plastic wherever possible.
- Ditch hard to recycle materials such as polystyrene.
- Like Taco Bell, offer in-store recycling opportunities.
By doing so, monumental change can quickly occur.
JetBlue Airways Will Become Carbon Neutral By July 2020, Making It The First In US History
This year, JetBlue Airways Corporation may become the first large U.S. airline to go carbon neutral.
As the quickest way around the world, the airline industry engages with over 4 billion individuals each year. However, it is one of the largest contributors to global greenhouse gas emissions.
Shockingly, a singular commercial flight produces more carbon dioxide than the amount that some citizens produce in an entire year. Taking note of the situation, environmental activists are putting the travel industry under fire and calling out its contribution to climate change.
However, amidst all of the criticism, JetBlue is choosing to step up to the challenge.
In order to do so, the company is set to invest in eco-friendly projects across the globe.
JetBlue Goes Green With Fuel Choices
In a press release publicized on Monday, JetBlue vowed to mitigate emissions and go carbon neutral by July 2020. With expanding efforts, JetBlue can offset 15 to 17 billion pounds of carbon dioxide emissions annually. This is equivalent to removing 1.5 million passenger vehicles off the road each year.
As the leading project in its initiative, the company will be beginning to use sustainable fuel for all flights outbound of San Francisco. Fortunately, the fuel is already fully compatible with the existing jet engine technology.
Sustainable fuels, or biomass fuels, are any fuels derived from a once-living matter. For example, wood, corn, and other waste from agricultural crops are used in its production. This provides a sustainable solution to fossil fuels being popularly used today.
As of 2018, airplanes produce 11% of all CO2 emissions in the world and significantly contribute to climate change. However, by utilizing this alternative, JetBlue says that they can reduce each flight’s fuel carbon footprint by 80%.
JetBlue Makes Becoming Carbon Neutral A Group Effort
On top of its sustainable fuel swap-out, JetBlue stated that they will continue to partner with Carbonfund.org. As a U.S. nonprofit organization, Carbonfund.org focuses on reducing carbon emissions and creating climate solutions.
The airline company and the nonprofit have been working together since 2008. In the last 10 years, the two have already mitigated more than 2.6 billion pounds of CO2 emissions.
On top of this, JetBlue now has new carbon offsetting partners. Adding to the list, EcoAct and South Pole are working with the company to promote carbon-neutral travels.
Airline Goes Green On Land Too
As part of its carbon offsetting program, the airline company is engaging with projects around the world to mitigate the overall need for jet fuel. Focusing on areas that will opt for eco-friendly, renewable resources, JetBlue is striving to lower emissions in the atmosphere when possible.
Currently, JetBlue announced support of carbon offset projects such as:
- Forest conservation by declining plans that will convert forests for other purposes.
- Promoting landfill gas capture (LFG) and converting it into renewable energy resources.
- Developing solar and wind farms to replace the need for fossil fuels like coal, diesel, and furnace oil.
JetBlue did not disclose the cost of any of its sustainable programs.
Collaboration Pivotal in Becoming Carbon Neutral Industry-Wide
According to JetBlue CEO Robin Hayes, the solution to this problem is a community effort.
“The airline industry is one of the few industries that has collectively committed to an international emissions reduction goal,” said Hayes. “Air travel brings so much good to the world and JetBlue has always been about making our essential industry better. Carbon offsetting is a bridge to, not a silver bullet for, a lower carbon future. Reducing and mitigating our greenhouse gas emissions is a fundamental aspect of our business plan and our mission to inspire humanity.”
Hopefully, JetBlue achieves its mission and inspires others to do the same. If several other companies follow JetBlue’s environmental initiatives, the future of airline travels may be promising.
Spanish Energy Company Invests $500 Million In South Australian Renewable Energy Park
Recently, Spanish renewable energy company Iberdrola announced that it would invest $500 million in an Australian renewable energy park. Set to be located in Port Augusta, South Australia, the 320MW hybrid solar and wind farm will be operational as soon as 2021.
Why Australia for a New Energy Park?
Currently, Iberdrola already has over 30GW of installed capacity, in Europe, the US and South America. But at the moment, the company has very little presence in the Asia-Pacific region.
Consequently, looking to Australia as a high-potential renewables market, Iberdrola believes its investment in the new energy park can be a good first step into the region.
Recently, Iberdrola’s Head of Renewables Xavier Viteri told Australian media outlets that his company has major plans for Australia. Indeed, Port August presents a great opportunity for wind power, and solar power is a formidable supplement, Viteri mentioned.
Perfect Location for Renewable Energy Park
According to DP Energy’s Australia Manager Catherine Way, the energy park in Port Augusta is “shovel ready”.
Based on the DP Energy website, the chosen location allows the project to optimize for balancing wind and solar generation. Moreover, its placement will allow for an approach that is more tailored to the needs of the electric grid.
Is the Australian Renewable Energy Market Coming Back?
South Australia is not new to renewable energy innovation. For instance, in 2017, Tesla CEO Elon Musk won a $65.5 million bet with the South Australian government by installing a massive 100MW battery in the state’s north within 100 days.
The question is: will Iberdrola’s new $500 million investment be enough to encourage other companies to bring back the Australian renewable energy market?
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