Companies seem to think they can make half-baked sustainability claims to appeal to environmentally-conscious consumers. Specifically, H&M’s Conscious collection has had its fair share of criticism because the company claims the collection is more sustainable than many believe it is. If H&M is genuinely serious about sustainability, it ought to release the following information:
- Through what means are H&M’s Conscious collection materials being recycled?
- How are items in the Conscious collection being produced?
- What is the carbon footprint of items in the Conscious collection compared to those not in the Conscious collection?
- What are some milestones H&M hopes to reach in the next year to meet its sustainability goals?