Companies seem to think they can make half-baked sustainability claims to appeal to environmentally-conscious consumers. Specifically, H&M’s Conscious collection has had its fair share of criticism because the company claims the collection is more sustainable than many believe it is. If H&M is genuinely serious about sustainability, it ought to release the following information:
- Through what means are H&M’s Conscious collection materials being recycled?
- How are items in the Conscious collection being produced?
- What is the carbon footprint of items in the Conscious collection compared to those not in the Conscious collection?
- What are some milestones H&M hopes to reach in the next year to meet its sustainability goals?
Disclosure: This column publishes sponsored stories from brands as a service. Articles published here are directly submitted by brands and have not been edited by staff. Hence, The Rising staff encourages readers to do the appropriate due diligence to verify the efficacy of the claims made by the brand or company. Brands and companies mentioned in articles published in this column have not been endorsed by The Rising.